Southwest University Case Study
Maya Rector • June 28, 2021
Market: El Paso
Tactics: CTV/OTT, Pre-roll, Custom Creative
Entravision Local Marketing Solutions ran a multiplatform campaign in May of 2020 with an aim to target consumers in the El Paso market. A total of three custom creative categories were centered around particular program offerings to showcase career field options available to Southwest University students. Check out the awesome results they saw below!
- Completion rates across all devices for OTT and creatives were all above 95%.
- Connected TV devices saw 98% of total traffic and had a VCR of 96%, with over 342,000 total views.
- VCR across the board was above 95%, showing that viewers were highly engaged -- 95% of the videos were played in their entirety.
By leveraging Entravision Local Marketing Solutions’ massive reach within nationwide markets across top sites and online platforms, Southwest University was able to target ideal prospective students in El Paso and boost awareness for their program offerings.
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With contested races, growing voter unpredictability, and the possibility of a presidential rematch looming large, every demographic group will wield significant influence. Among them, Latinos stand out as the fastest-growing and youngest electorate, poised to play a pivotal role in shaping the outcome of key battleground states.
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