Tips for Picking a Digital Marketing Agency in Orlando



Does the Agency Have the Digital Services You’re Looking For?

So you’re looking for a digital marketing agency to help you grow your business -- that’s a great start! However, knowing which services to look for in an agency is the next step to determining if you’d like to move forward with them. 

For instance, do you have a particular service in mind, or are you looking for a digital marketing agency that can offer a broad range of solutions? Additionally, does your business need both campaign management help and creative help when it comes to marketing messaging and creative assets? 

If you’re looking for start to finish help with your marketing campaigns, hiring a full service digital marketing agency is the way to go. From graphic design, copywriting, campaign management, and more, a full service agency can do it all. 

Keep in mind that a digital marketing agency should be able to help you hone in on which digital services and platforms make the most sense for your business and goals. Whether you want to increase awareness or get more leads, certain digital marketing methods will be more helpful than others -- which is why an agency that understands the importance of the right digital marketing strategies can make all the difference. 

Want to learn more about what goes into successful digital marketing campaigns? Check out our suggested articles for more info! 



Suggested Digital Marketing Articles 

• Are You Making These 10 Digital Marketing Mistakes?
• 10 Tips for Better Digital Marketing Results in 2021
• How to Build Better Email Marketing Campaigns
• A Definitive Guide to CTV/OTT Ads
• 5 Ways to Improve Your Small Business Marketing



What Experience Does the Agency Have With Hispanic Marketing?

The days of having one general market strategy are long gone as the U.S. population continues to become increasingly diverse, with Hispanic being the largest ethnic minority in the country. 

In Orlando, Hispanic audiences are crucial to reach if your business is looking to grow and reach this highly digital group. For example, did you know that:

• Over 1 million Hispanics make up 25% of the population in Orlando. 
• 1 in 4 people ages 2+ is Hispanic, and 1 in 3 Millennials is Hispanic. 
• Hispanic population growth in Orlando has grown 341% from 2000-2021, compared to a 31% increase for non-Hispanic population growth. 
• Orlando Hispanic pre-tax spending power is expected to reach $37B by 2026. 
• Hispanic pre-tax spending power in Orlando is expected to grow 712% between the year 2000-2026

Hispanics are a major force in Orlando. From their population size to their growth in spending power, failing to reach Latinos is a major missed opportunity. 

Before you decide on a digital marketing agency in Orlando, you’ll benefit from verifying what their experience in Hispanic marketing is. Ideally, an agency will have proven success reaching Hispanic audiences, and you can be assured that your campaigns will reach this integral portion of Orlando’s community. 

Curious to see what successful Hispanic marketing campaigns look like? Check some out here!

Messaging is a vital component of Hispanic marketing, and choosing which language to advertise in is crucial. Digital marketing agencies with experience reaching Latinos should be able to determine this, but in the meantime, it helps to keep the following in mind:

• 76% of Hispanic in Orlando speak Spanish, and 64% are bilingual. 
• 75% of Hispanics in Orlando believe it is important to teach Spanish to Hispanic children as a way to help preserve Hispanic culture. 
• Across platforms, the sales lift on Hispanics is 10-20% greater from Spanish-language advertising vs. English-language advertising.



Learn more about Hispanic marketing in our recommended posts below! 



Suggested Hispanic Marketing Articles

• How to Reach the Hispanic Market in 2021
• 5 Hispanic Marketing Tips for a Post-Pandemic World
• The 10 Best Hispanic Marketing Tips in 2021
• Are Your Digital Marketing Campaigns Diverse and Inclusive?
• 5 Reasons Your Business Needs to Be Running Multicultural Marketing Campaigns





How Well Does the Agency Understand Your Business Goals? 

Now that you’ve learned about what to look for initially, being prepared with the right questions to ask a digital marketing agency in the later stages of your search can help you focus on what really matters for your business. 

Asking the following questions can help you get closer to finding the best digital marketing agency for your needs: 

• Does the agency have previous client success stories on their website as proof of their expertise? 
• Has the agency helped clients from your industry or related industries?
• How do clients feel about the service they received from the agency? What are they saying on Yelp, Google Reviews, or from the client testimonials on the agency’s website? 
• When you speak to them, does it seem like the marketing agency has a good understanding of your goals and overall marketing needs? 

In the end, calling the digital marketing agency for more information is the best way to decide if they’ll be a good fit. You may also want to schedule a consultation for more in-depth answers to any of your questions. 

For additional tips, read our post about choosing a marketing agency for your local business! 

About Our Digital Marketing Agency in Orlando 

Entravision’s Orlando team has over 20 years of marketing solutions experience in the community, and are committed to providing top tier customer service for each and every client, from small businesses to large corporations, while building strong partnerships throughout the process. 

They aim to be a market leading team that creates enduring customer relationships through operational excellence and innovative advertising campaigns. 

Whether you want to build your online presence via social media marketing, web design,YouTube ads,etc., the team are the experts in delivering results-driven digital marketing campaigns for the long term business growth you’re looking for. 

Learn more below!





How to Get Started With Digital Marketing in Orlando 

Interested in learning more? Feel free to contact one of our expert digital marketing consultants for more information about getting started.

General questions or comments are more than welcome too -- we’d love to hear from you. Contact us here!



Hispanic Market Research Sources

• 2021 Nielsen Universe Estimates, Orlando-Daytona Bch-Melbrn DMA. *Based on Persons 2+.  **Millennials defined as Adults 18-34.
• Clartitas-Geoscape, American Marketscape DataStream™ 2021 Series; Orlando-Daytona Bch-Melbrn DMA. *Pre-tax spending power defined as aggregate household income.
• Simmons, Spring 2020 Simmons LOCAL, based on A18+, Orlando DMA. For Spanish speakers: Language spoken at home is Spanish only or Spanish more than English or Spanish and English equally or English more than Spanish. For Bilingual: Language spoken at home is Spanish more than English or Spanish and English equally or English more than Spanish.
• Nielsen, Secrets Of Spanish Language Advertising 2.0. May 2020.