What is digital out of home advertising?
Digital Out of Home (DOOH) is the term used for the ad environment made up of (primarily) outdoor digital ad placements.
These include digital billboards and signs in a variety of locations including gas stations, airports, freeways, the sides of buildings, and so on.
DOOH is a medium that's proven to drive results
106%
increase in perception of brand quality for advertisers that dedicate 15% or more of their budget on DOOH
70%
of adults recall seeing a DOOH ad
58%
of consumers trusts messaging in DOOH ads, higher than any other channel
46%
of adults have performed an internet search after seeing a DOOH ad
Sources: Rapport Nielsen, mFour, Peter J. Solomon Study/Wall Street Research, Benchmarketing / OMG
Real Programmatic Digital Out of Home

Premium DOOH
ecosystem:
Over 40 billion monthly impressions with full coverage across the U.S. that delivers to buyers quality, consistency, transparency, and compliance.

Targeting:
Geo-target by venue/asset categories.

One-Stop Shop of premium publishers and assets
Ability to buy across various DOOH formats including digital billboards, kiosks, display panels, TV screens, points of sale, etc. in a large inventory of place-based publishers.