What to Look for in a Las Vegas Digital Marketing Agency

Are the Digital Marketing Agency’s Services Up to Par? 

Looking for an agency to help you with your business’ digital marketing efforts? There’s truly never been a better time to get started, seeing how digital platforms are an integral part of our everyday lives -- and digital usage rates continue to increase dramatically each year.

As you begin your journey of selecting the best digital marketing agency for your business, it’s important to know which type of agency you’re looking for. For example, are you looking for an agency that offers help with your advertising planning and placements, or do you want an agency that can also help with your creative assets such as messaging and design? 

If you’ve answered yes to the latter, a full service digital marketing agency will be your best bet, since these agencies can provide you with everything you need from start to finish. 

Some agencies also specialize in specific digital services, such as social media marketing or video marketing. If you already have a background in marketing and have decided on one specific service that you’d like to use, these agencies can be a viable option. 

However, if you’re looking for long-term digital marketing results, it’s likely in your best interest to run multiplatform marketing campaigns that reach consumers across multiple touchpoints. 

Learn more about the ins and outs of digital marketing by checking out our previous posts! 

Suggested Digital Marketing Articles 

• 10 Tips for Better Digital Marketing Results in 2021
• Are You Making These 10 Digital Marketing Mistakes?
• 5 Ways to Improve Your Small Business Marketing
• 5 Small Business Marketing Mistakes to Avoid
• Local Digital Marketing 101: What is Geofencing?

Does the Agency Know how to Reach the Hispanic Market Effectively? 

The Latino population has drastically increased across the U.S., and Las Vegas is no exception to this trend. With a prominent Hispanic population, you’re doing your business a disservice if you don’t have a Hispanic marketing strategy in place as a part of your overall digital marketing plan.

The numbers speak for themselves:

• 31% of Las Vegas’ population of 1.9M people is comprised of Latinos.
• 3 in 10 individuals in Las Vegas are Hispanic, and 2 in 5 Millennials are Hispanic. 
• The Hispanic population in Las Vegas has grown 205% from 200-2021, compared to 44% growth for non-Hispanics in the same time period. 
• A 408% increase in pre-tax spending power is predicted for Hispanics in Las vegas from 2000-2025. Meanwhile, non-Hispanic pre-tax spending power is projected to increase 160% during the same period of time. 

Evidently, the Latino population in Las Vegas wields growing amounts of spending power and influence that can’t be ignored. Plus, Hispanic marketing can outperform marketing to the total population -- when done correctly. 

This doesn’t mean simply translating ads in English into Spanish and calling it a day. If you want to get it right, it’s vital to reach Latino audiences in their preferred language, on the right platforms, and with the appropriate culturally nuanced messaging that will resonate with them. By taking the time to make Latino audiences feel seen and heard, businesses can reap the lasting results of connecting with this influential group. 

It’s important to keep the following facts in mind:

• 79% of Hispanics in Las Vegas speak Spanish, and 62% are bilingual.
• 70% of Hispanics in Las Vegas believe it is important to teach Spanish to Hispanic children as a way to help preserve Hispanic culture. 
• Facebook IQ discovered that on average, 80% of U.S. Hispanics surveyed don’t feel they need to stop speaking Spanish to be part of American culture, and seeing ads in Spanish versus English significantly increases their interest in purchasing products. 
• Across platforms, the sales lift on Hispanics is 10-20% greater from Spanish-language advertising vs. English-language. 
• Brands that can reach Hispanic audiences for more than 20 weeks per year deliver an ROI 2x higher than brands without consistency. 

All of these factors, plus the fact that Hispanics are a highly digital audience, make them a pivotal group to reach via digital marketing.

Suggested Hispanic Marketing Articles 



• 5 Hispanic Marketing Tips for a Post-Pandemic World
• How to Reach the Hispanic Market in 2021
• The 10 Best Hispanic Marketing Tips in 2021
• Are Your Digital Marketing Campaigns Diverse and Inclusive?
• Why is Spanish-Language Advertising Important in Hispanic Digital Marketing? 

Is the Digital Marketing Agency a Good Fit for Your Business’ Needs? 

After taking the time to verify which services the digital marketing agency offers and what their experience in Hispanic marketing is, it’s crucial to check that the agency is a good fit for your particular business and its needs. 

Some key questions to ask include: 

• Can the agency provide previous client success stories (LINK) as proof of their expertise? 
• Does the agency have experience serving clients from your industry or related industries?
• What are clients saying on Yelp, Google Reviews, or client testimonials on the agency’s website? 
• Does the marketing agency have a clear understanding of your goals and overall business needs? 

Ultimately, the best way to figure out if a digital marketing agency will be a good fit is to call them and schedule a consultation for more in-depth answers to any of your questions. 

For additional tips, check out our post about choosing a marketing agency for your local business here! 

About Our Las Vegas Digital Marketing Agency 

Entravision Las Vegas’ team of expert digital marketing consultants is dedicated to providing 360 solutions and comprehensive strategies that make a lasting difference for clients across a variety of industries. 

With 23+ years of marketing solutions experience in Las Vegas, they can do it all. Whether you want to sponsor a custom built event, run successful digital marketing campaigns, or ensure your business leaves a lasting impression on your target audiences across TV and/or radio, we tailor the right mix of solutions to suit your unique business goals. 

Learn more about our agency in the video below! 



How to Get Started With Digital Marketing in Las Vegas 

Interested in getting started with digital marketing in Las Vegas? Feel free to contact one of our expert digital marketing experts to learn more about how our services can help you take your business to new heights. 

General questions or comments? We’d love to hear from you -- contact us here!



Hispanic Market Research Sources 

• 2021 Nielsen Universe Estimates, Las Vegas - DMA. *Based on Persons 2+.  **Millennials defined as Adults 18-34.
• Clartitas-Geoscape, American Marketscape DataStream™ 2020 Series; Las Vegas DMA. *Pre-tax spending power defined as aggregate household income.
• Simmons, Spring 2020 Simmons LOCAL, based on A18+, Las Vegas DMA. For Spanish speakers: Language spoken at home is Spanish only or Spanish more than English or Spanish and English equally or English more than Spanish. For Bilingual: Language spoken at home is Spanish more than English or Spanish and English equally or English more than Spanish.
• Nielsen, Secrets Of Spanish Language Advertising 2.0. May 2020.             
• Nielsen Insights, Understanding the Keys to Higher ROI in Spanish-Language TV, 02/23/2017.
• Facebook IQ, Gains in Translation: What Your Language Choices Say to U.S. Hispanics, 10/4/2016.