Attorney Eric Price Case Study

Maya Rector • June 28, 2021

Markets: Southern California - LA County, Orange County, and Ventura County


Tactics: YouTube, Spanish and English SEO and SEM



Attorney Eric Price's immigration law firm wanted to increase their brand exposure to local Hispanic audiences in Southern California. Entravision Local Marketing Solutions ran a targeted YouTube campaign from October to December of 2019 to support their SEO and SEM efforts. The campaign utilized both English and Spanish creative in order to appeal to both English and Spanish dominant audiences in San Diego and Los Angeles. Learn more about their successful Hispanic marketing campaign below!



  • Attorney Eric Price was able to engage a huge audience with 209,294 views in December alone.
  • By leveraging both Spanish and English creative on the most popular video platform, the campaign targeted local Latino consumers in their preferred language. The overall YouTube video ad view rate reached 62%, which is nearly double the 32% average YouTube ad view rate.
  • Coinciding with the YouTube ad campaign, top web pages for Eric Price’s Spanish-language site saw increased organic traffic from November-December with several pages seeing +100% YOY growth.




As a result of the campaign’s success, Attorney Eric Price continues to leverage YouTube video ad campaigns as a part of his firm's digital marketing strategy.



Client Testimonial



One thing I really like about partnering with Entravision is the relationship we have with the sales team, the talent and the marketing planning experts, which develop good plans utilizing multiple marketing channels, including radio, TV, and digital, to maximize our dollars and achieve a good ROI.


-Attorney Eric Price


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