Colorado Department of Transportation Case Study

Maya Rector • June 11, 2021

Market: Colorado


Tactics: Entravision’s exclusive Juntos Facebook Live Newscast sponsorship featuring Univision News, Display Ads


The Colorado Department of Transportation had a mission to deliver effective safety messaging to Colorado’s at-risk Latino community, which experiences more fatalities and traffic violations as a result of not wearing a seatbelt.


Entravision Local Marketing Solutions ran a Spanish-language campaign targeting Latinos ages 21+ from 8/21/20 – 9/24/20 to reach interested digital news viewers. 


  • Facebook post and boost promo ads reached over 76,000 people and resulted in over 1,400 clicks with 213 reactions.
  • Display Ads on Entravision’s O&O sites garnered 31,000 Facebook impressions, and Facebook Live and boost components on Noticias Univision Colorado videos reached over 305,000 people with more than 23,000 clicks and 2,000+ reactions on Facebook.




Thanks to the campaign, the Colorado Department of Transportation was able to effectively reach and engage with the Latino community.



Read our accompanying blog post for an in-depth look at the campaign!




Client Testimonial



Every year hundreds of unbuckled people are killed or injured on Colorado roads. By partnering with Entravision, our client (CDOT) was able to communicate, in a relevant and results-oriented manner, that wearing a seatbelt is the most effective way to prevent serious injury or death in a motor vehicle crash.



-Laura Sonderup

Managing Director, Hispanidad



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