How to Choose a Digital Marketing Agency in Phoenix
On the hunt for a digital marketing agency in Phoenix? Keep reading to learn our top tips for choosing an agency that will best align with your business goals. In this article, we’ll be going over the importance of asking each of the following questions:
- Which Services Does the Digital Marketing Agency Offer?
- Is the Agency Experienced in Hispanic Marketing?
- Does the Marketing Team Understand Your Business and Overall Goals?
General questions or comments? Feel free to
contact us here!
Which Services Does the Digital Marketing Agency Offer?
Digital marketing has never been as useful and relevant for businesses looking to grow given the increasing amount of time people are spending with digital media.
Today, there are more digital marketing agencies across the country than ever before. However, not all agencies will be a good fit for your business and marketing goals. Depending on your goals, you may prefer to choose an agency that specializes in particular digital services, or you may decide to go with a full service marketing agency that offers a full suite of solutions.
Aside from being able to help you with your digital marketing strategy, a key distinction between a specialized agency and a full service marketing agency is that a full service agency also comes with it’s own team of in-house creative specialists. Keep in mind that some agencies only offer strategy or creative, so if you’re looking for a one-stop shop, a full service agency will be your best bet.
Digital marketing is an umbrella term that encompasses a wide range of tools and tactics. From social media marketing, Search Engine Marketing (SEM), email marketing, Pre-roll video ads, landing pages, and more, each tool serves a different purpose depending on your business goals.
For example, are you looking to increase leads for your business? A landing page dedicated to a particular offering or sale might be ideal for getting customers through the door. Want to increase awareness and engagement among your local audience? Social media marketing coupled with a branded content sponsorship could be the perfect match to get people interested in your business.
Take a look at the different
services we offer at our full service agency to get a better idea of the many tools and platforms you can reach your target audience with!
Recommended Digital Marketing Reading
Is the Agency Experienced in Hispanic Marketing?
Given Phoenix’s thriving Latino community, selecting an agency with Hispanic marketing expertise is key to reaching this influential group. Did you know that Phoenix is home to the 8th largest Hispanic population in the United States? Plus:
- 31% of Phoenix’s population is Hispanic.
- 1 in 3 people ages 6+ are Hispanic, and 2 in 5 Millennials are Hispanic.
- The Hispanic population in Phoenix has grown 26% from 2008-2021.
- Phoenix’s Hispanic population is projected to have a 395% increase in pre-tax spending power from 2000-2026, vs. a 192% projected increase for non-Hispanics.
Evidently, the Hispanic population in Phoenix is a key group to reach thanks to their sheer numbers and massive spending power. If you want to maximize your digital marketing results, reaching Latinos in the area is a surefire way to take your digital marketing strategy up a notch.
Reach Hispanic Audiences In-Language and In-Culture to Boost Your Marketing Efforts
Now that you know how influential and digitally active Hispanic audiences are, you may be wondering how to tailor your marketing messaging to reach them effectively. While many Hispanics are bilingual, it’s important to note their language preferences and acknowledge their culture via appropriate and relevant messaging.
Consider the following:
- 77% of Hispanics in Phoenix speak Spanish, and 65% of Hispanics in Phoenix are bilingual.
- 68% of Hispanics in Phoenix believe it is important to teach Spanish to Hispanic children as a way to help preserve Hispanic culture.
- Brands with high Spanish ROI achieve “message memorability” scores 46% higher than their English Language Ad Counterparts.
- Facebook IQ found that on average, 80% of US Hispanics surveyed don’t feel they need to stop speaking Spanish to be part of American culture, and seeing ads in Spanish versus English significantly increases their interest in purchasing products.
As you can see, reaching Hispanic audiences effectively means knowing how to reach them in Spanish with relevant messaging and special attention to their cultural nuances. This can be extremely tricky to do if you aren’t a Hispanic marketing expert yourself -- but no need to fear!
By partnering with an agency with extensive experience in Hispanic marketing, you can rest assured that your marketing campaigns will be in good hands.
Learn more about
what to look for in local Hispanic marketing agencies here
or check out our posts below for a deeper dive into why it’s important to reach Hispanic consumers.
Recommended Hispanic Marketing Reading
- Why is Spanish-Language Advertising Important in Hispanic Digital Marketing?
- Why is Multicultural Marketing Important?
- How to Reach the Hispanic Market in 2021
- The 10 Best Hispanic Marketing Tips in 2021
Does the Marketing Team Understand Your Business and Overall Goals?
Ultimately, if an agency’s marketing team doesn’t understand your business and goals, it’ll be that much harder to see actual results from your marketing efforts. In order to get a better idea of whether or not a potential agency will be a good fit, it can help to take a look at previous success stories and testimonials from clients.
Does the agency have experience helping clients from your industry or a similar industry? What do clients have to say about working with the agency? You can gauge this by checking out the testimonials or case studies on the agency’s website, or requesting them directly from the agency.
Another great way to see what the agency’s clients are saying is by looking up online reviews via Google Reviews or Yelp.
View our success stories here to see how we’ve helped clients from a variety of industries through both Hispanic market and general market campaigns.
About Our Phoenix Digital Marketing Agency
Our agency has over 15 years of marketing solutions experience in the Phoenix area, and our team of expert digital marketing consultants is dedicated to providing full service solutions to make a lasting difference for clients.
From digital services, radio sponsorship opportunities, year-round community events, and more, your business has plenty of options to choose from in order to make a mark among members of Phoenix’s community. Learn more below!
How to Get Started With Digital Marketing in Phoenix
Want to get started with digital marketing in Phoenix? Feel free to contact one of our digital marketing experts to learn more.
General questions and comments are welcome too --
contact us here. We’d love to hear from you!
Hispanic Market Research Sources
- 2021 (Fall 2020) Nielsen Audio Population Estimates based on Claritas, LLC 1/1/21 whole-county population estimates (Census 2010-based)., Phoenix Metro. *based on Persons 6+.
- **Millennials defined as Adults 18-34. Median Age and HH Size: Claritas-Geoscape, American Marketscape DataStream™ 2020 Series, Phoenix Metro (Maricopa County). Metro ranks and population growth are based Persons 12+.
- Claritas-Geoscape, American Marketscape DataStream™ 2021 Series; Phoenix-Mesa-Scottsdale Metro. *Pre-tax spending power defined as aggregate household income
- [1] Scarborough Research Release 2 2020: Jul19-Aug20, based on A18+, Phoenix Metro. For Spanish speakers: Language personally speak most in home is Spanish only or Spanish more than English or Spanish and English equally or English more than Spanish. For Bilingual: Language personally speak in home is Spanish more than English or Spanish and English equally or English more than Spanish.[2] Simmons, Spring 2020 Simmons LOCAL, based on A18+, Phoenix Metro.
