Orlando Health Case Study
Maya Rector • June 29, 2021
Market: Orlando
Tactics: Display ads, Despierta Orlando Facebook Live posts
Orlando Health was looking to increase awareness for their healthcare offerings among local Latino audiences, especially given public health concerns related to the Covid-19 pandemic. Entravision Local Marketing Solutions ran a multiplatform Spanish-language campaign for Orlando Health with an aim to reach Latino adults in the Orlando area in March and April of 2020.
- Orlando Health experienced a positive online reception with a significant amount of viewers via Facebook Live posts, with a reach of over 256,000 and over 26,000 total engagements in March.
- By running ads across Entravision network sites, the client was able to reach a massive audience at over 376,000 impressions with over 500 clicks in March from consumers who were interested in learning more about Orlando Health’s offerings.
- In April, despite only running for one week, social media interaction was substantial at over 26,000 views with a reach of over 46,000.
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