Digital Marketing Services
Digital Marketing Services
We offer a comprehensive suite of digital solutions to help meet and exceed your business goals. Whether you use one or use them all, we identify the right mix of solutions to achieve real results for your business and maximize your Latino marketing efforts. Learn what our tools can do for you below:
We Offer a Comprehensive Suite of Digital Solutions to Help Meet and Exceed your Business Goals.
Whether you use one or use them all, we identify the right mix of solutions to achieve real results for your business and maximize your Latino marketing efforts. Landing Pages, Display Ads, Connected TV/OTT, Geo Fencing, Email Marketing, Digital Audio, Branded Content, Facebook Ads, Pre-Roll Video, YouTube, Search Engine Marketing, Unique Audience Data and Dynamic Ads.
Learn what our tools can do for you below:
Build Your Digital Presence
Make sure your potential customers can easily find your business online --
they can’t use your services if they can’t find you first!
Build Your Digital Presence
Make sure your potential customers can easily find your business online --
they can’t use your services if they can’t find you first!
Landing Pages
Educate consumers about your business with engaging videos, photos, and testimonials in a designated landing page customized to your digital ad campaign.
Landing pages are an easy way to tailor your destination page to highlight your current offerings.
We optimize your landing page for your desired outcome include encouraging consumers to phone your business, fill out a form or engage with your content to drive consideration.
Our features include conversion tracking , English and Spanish copy , retargeting campaigns , and A/B testing .
57% of Hispanics believe that the Spanish language is more important to them today than it was just five years ago.
Source: Forbes, 2019
Landing Pages
Educate consumers about your business with engaging videos, photos, and testimonials in a designated landing page customized to your digital ad campaign.
Landing pages are an easy way to tailor your destination page to highlight your current offerings.
We optimize your landing page for your desired outcome include encouraging consumers to phone your business, fill out a form or engage with your content to drive consideration.
Our features include conversion tracking , English and Spanish copy , retargeting campaigns , and A/B testing .
57% of Hispanics believe that the Spanish language is more important to them today than it was just five years ago.
Source: Forbes, 2019
Landing Pages
Educate consumers about your business with engaging videos, photos, and testimonials in a designated landing page customised to your digital ad campaign.
Landing pages are an easy way to tailor your destination page to highlight your current offerings. We optimize your landing page for your desired outcome include encouraging consumers to phone your business, fill out a form or engage with your content to drive consideration.
Our features include conversion tracking , English and Spanish copy , retargeting campaigns , and A/B testing .
57% of Hispanics believe that the Spanish language is more important to them today than it was just five years ago.
Source: Forbes, 2019
Increase Awareness
Before potential customers can take action, they need to know that your business and services exist in the first place - this is where awareness plays a crucial role.
Influence consumers before purchase by reaching them through digital mediums they engage with most including YouTube , Facebook , Email , Digital Audio , and more.
Display Ads
Build the awareness you need among your target audience with effective banner ads on popular websites.
Narrow your focus by targeting specific groups such as in-market shoppers, income levels, age demographics, etc.
With hundreds of targeting options, site retargeting capabilities, bilingual creative services, and reporting & measurement, you’re bound to reach the right Hispanic audience and hold their attention.
Users who visit a website after clicking a retargeted ad are 8x cheaper to reach per click and more likely to convert than those who aren't retargeted.
Source: Signifi Media, 2020
Display Ads
Build the awareness you need among your target audience with effective banner ads on popular websites.
Narrow your focus by targeting specific groups such as in-market shoppers, income levels, age demographics, etc.
With hundreds of targeting options, site retargeting capabilities, bilingual creative services, and reporting & measurement, you’re bound to reach the right Hispanic audience and hold their attention.
Users who visit a website after clicking a retargeted ad are 8x cheaper to reach per click and more likely to convert than those who aren't retargeted.
Source: Signifi Media, 2020
Display Ads
Build the awareness you need among your target audience with effective banner ads on popular websites.
Narrow your focus by targeting specific groups such as in-market shoppers, income levels, age demographics, etc.
With hundreds of targeting options, site retargeting capabilities, bilingual creative services, and reporting & measurement, you’re bound to reach the right Hispanic audience and hold their attention.
Users who visit a website after clicking a retargeted ad are 8x cheaper to reach per click and more likely to convert than those who aren't retargeted.
Source: Signifi Media, 2020
Connected TV/OTT
Get your business message in front of growing streaming audiences and cord-cutters who are increasingly unreachable with traditional broadcast TV advertising.
With ads on Connected TV/OTT content, you can target specific audiences according to their demographics, geographic location, and behaviors.
Additionally, you can receive supplemental reporting metrics beyond reach and impressions like view through visits. With the installation of a tracking code on your website, you can track how many people viewed your CTV ad and subsequently visited your website to give you additional data on the results of your CTV campaign.
55% of Latinos say that they are receptive to CTV ads.
Source: Digiday, 2021
Connected TV/OTT
Get your business message in front of growing streaming audiences and cord-cutters who are increasingly unreachable with traditional broadcast TV advertising.
With ads on Connected TV/OTT content, you can target specific audiences according to their demographics, geographic location, and behaviors. Additionally, you can receive supplemental reporting metrics beyond reach and impressions like view through visits. With the installation of a tracking code on your website, you can track how many people viewed your CTV ad and subsequently visited your website to give you additional data on the results of your CTV campaign.
55% of Latinos say that they are receptive to CTV ads.
Source: Digiday, 2021
Geo Fencing
Create a virtual fence around a geographic location of your choice and serve ads to people in that area.
With custom features such as real-time location-based targeting, Geofence with a custom list of locations, and use location retargeting to re-target users who previously entered your geofence.
3 out of 4 consumers complete an action after receiving a message when approaching a physical location -- get the most out of an actionable in-reach audience with our geofencing solutions.
Source: Post Funnel, 2018
Geo Fencing
Create a virtual fence around a geographic location of your choice and serve ads to people in that area.
With custom features such as real-time location-based targeting, Geofence with a custom list of locations, and use location retargeting to re-target users who previously entered your geofence.
3 out of 4 consumers complete an action after receiving a message when approaching a physical location -- get the most out of an actionable in-reach audience with our geofencing solutions.
Source: Post Funnel, 2018
Email Marketing
Practically everyone has email. Our email marketing offerings include mobile optimized design and expertly written copy to encourage action, and our 3,000+ Targeting Filters ensure you’ll reach the right people.
With our detailed reporting and optional add-ons such as retargeting and matchback analysis, you can track your campaign’s conversions throughout the process.
Email marketing has a median ROI of 122% . Get your money’s worth by creating targeted email campaigns to ensure your message is strategically delivered to your target audience.
Source: Lyfe Marketing
Email Marketing
Practically everyone has email. Our email marketing offerings include mobile optimised design and expertly written copy to encourage action, and our 3,000+ Targeting Filters ensure you’ll reach the right people.
With our detailed reporting and optional add-ons such as retargeting and matchback analysis, you can track your campaign’s conversions throughout the process.
Email marketing has a median ROI of 122% . Get your money’s worth by creating targeted email campaigns to ensure your message is strategically delivered to your target audience.
Source: Lyfe Marketing
Digital Audio
Get your audience’s undivided attention on major platforms like Entravision streaming radio programming like Jose FM, La Suavecita and Tricolor, Spotify, and TuneIn.
We offer Spanish and English options across internet radio, podcast, and streaming platforms to help you reach Hispanic consumers in your area. Audio ads have 99% completion rates and are unskippable , so you can reach your Hispanic audience when they tune into their favorite music, streaming radio stations, or podcasts.
85% of Latinos listen to digital audio content and 90% stream music.
Source: Forbes, 2020
Digital Audio
Get your audience’s undivided attention on major platforms like Entravision streaming radio programming like Jose FM, La Suavecita and Tricolor, Spotify, and TuneIn.
We offer Spanish and English options across internet radio, podcast, and streaming platforms to help you reach Hispanic consumers in your area. Audio ads have 99% completion rates and are unskippable , so you can reach your Hispanic audience when they tune into their favorite music, streaming radio stations, or podcasts.
85% of Latinos listen to digital audio content and 90% stream music.
Source: Forbes, 2020
Engage Your Audience
Social Media and Video Advertising
It’s one thing to reach your audience, but it’s another thing to actually keep them engaged. With our branded content and video advertising opportunities, you’re sure to capture your audience’s attention on the platforms they love.
Branded Content
Get Access to Award-Winning Branded Content from NoticiasYa. 4 Local Media Digital Innovation Awards Received from 2020-2021
Partnering with our flagship news platform, Noticias Ya, highlights your business to thousands of Hispanic news aficionados with a brand they trust.
Noticias Ya offers exclusive multiplatform branded content and partnership opportunities including Sponsored Facebook and Instagram Posts & Lives, Branded Content Video Series, and Noticias Ya Website Sponsorships.
From partnering with our top news talent and influencers for a custom video series to sponsoring a weather, sports, or entertainment segment for your brand or business, we offer 360 sponsorship opportunities to get your business front and center.
90% of people prefer custom content as a way for brands to engage with them.
Source: IPG Media Lab
Branded Content
Get Access to Award-Winning Branded Content from NoticiasYa. 4 Local Media Digital Innovation Awards Received from 2020-2021
Partnering with our flagship news platform, Noticias Ya, highlights your business to thousands of Hispanic news aficionados with a brand they trust.
Noticias Ya offers exclusive multiplatform branded content and partnership opportunities including Sponsored Facebook and Instagram Posts & Lives, Branded Content Video Series, and Noticias Ya Website Sponsorships.
From partnering with our top news talent and influencers for a custom video series to sponsoring a weather, sports, or entertainment segment for your brand or business, we offer 360 sponsorship opportunities to get your business front and center.
90% of people prefer custom content as a way for brands to engage with them.
Source: IPG Media Lab
Leverage Facebook’s targeting platform and extensive audience reach with our Facebook & Instagram ads , A/B Testing, and Bilingual Ad Copy versioning.
Choose the Facebook campaign type that will deliver the business results that best suit your needs - whether you’re looking to increase your leads, reach target consumers in your area, or drive traffic to your website.
52% of Latinos spend 1+ hour a day on social media, compared to only 38% of non-Hispanic whites. Plus, U.S. Latinos share content 5x more than the general population.
Source: Nielsen, 2018
Facebook Ads
Millions of users visit Facebook every day.
Leverage Facebook’s targeting platform and extensive audience reach with our Facebook & Instagram ads , A/B Testing, and Bilingual Ad Copy versioning.
Choose the Facebook campaign type that will deliver the business results that best suit your needs - whether you’re looking to increase your leads, reach target consumers in your area, or drive traffic to your website.
52% of Latinos spend 1+ hour a day on social media, compared to only 38% of non-Hispanic whites. Plus, U.S. Latinos share content 5x more than the general population.
Source: Nielsen, 2018
Pre-Roll Video
Raise brand awareness, increase user engagement, and even increase purchase intent with pre-roll video ads.
Fifteen and thirty second ads are a great way to talk about your business and services to your consumers across hundreds of websites that are relevant to Hispanics. We offer cross device targeting, demo, behavioral and geo targeting options, and campaign reporting.
Of all groups, U.S. Hispanic audiences make up the highest number of digital video viewers.
Source: eMarketer, 2020
Pre-Roll Video
Raise brand awareness, increase user engagement, and even increase purchase intent with pre-roll video ads.
Fifteen and thirty second ads are a great way to talk about your business and services to your consumers across hundreds of websites that are relevant to Hispanics. We offer cross device targeting, demo, behavioral and geo targeting options, and campaign reporting.
Of all groups,
U.S. Hispanic audiences make up the highest number of digital video viewers.
Source: eMarketer, 2020
YouTube
Reaching Hispanic audiences is our expertise, and we have the tools you need to be able to engage with them on YouTube.
Depending on your business goals, YouTube offers various ad formats to help achieve your desired marketing objectives. Our full service video production capabilities ensure you have high production value video ads.
For clients running both SEM and YouTube with Entravision Digital, we take your YouTube strategy one step further by integrating it with your SEM campaign to remarket viewers of your YouTube campaign with paid search ads.
1 in 2 Hispanic smartphone video viewers are more likely to watch ads that contain aspects of their culture.
Source: Google/Ipsos Connect, 2019
YouTube
Reaching Hispanic audiences is our expertise, and we have the tools you need to be able to engage with them on YouTube.
Depending on your business goals, YouTube offers various ad formats to help achieve your desired marketing objectives. Our full service video production capabilities ensure you have high production value video ads.
For clients running both SEM and YouTube with Entravision Digital, we take your YouTube strategy one step further by integrating it with your SEM campaign to remarket viewers of your YouTube campaign with paid search ads.
1 in 2 Hispanic smartphone video viewers are more likely to watch ads that contain aspects of their culture.
Source: Google/Ipsos Connect, 2019
Convert Potential Customers
Wouldn't it be nice if you could know exactly who was in the market to buy your type of products or services? Now you can - and you can optimize your digital ad campaigns to reach them effectively.
Search Engine Marketing
If you’re not doing paid search in Spanish, you’re missing ready-to-buy consumers looking for your services.
SEM lets you reach exactly who you want when they’re ready to buy - and puts your business top of mind with consumers
that are in the market for your product or service.
Our SEM solutions include Keyword Selection & Optimization in both English and Spanish, Call Tracking, Campaign Optimization, Bid Optimization, Ad Copywriting, and Google My Business Integrations to help your campaigns reach your target audience and run as smoothly as possible.
Spanish-language commercial search queries grew 55% in 2019 alone.
Source: MediaPost, 2019
Search Engine Marketing
If you’re not doing paid search in Spanish, you’re missing ready-to-buy consumers looking for your services.
SEM lets you reach exactly who you want when they’re ready to buy - and puts your business top of mind with consumers
that are in the market for your product or service.
Our SEM solutions include Keyword Selection & Optimization in both English and Spanish, Call Tracking, Campaign Optimization, Bid Optimization, Ad Copywriting, and Google My Business Integrations to help your campaigns reach your target audience and run as smoothly as possible.
Spanish-language commercial search queries grew 55% in 2019 alone.
Source: MediaPost, 2019
Gain Audience Insight
Gain valuable insights into the Hispanic market with our unique audience data.
Whether you want to target for English or Spanish dominant audiences, or want to get more nuanced, we offer an array of proprietary data segments.
If you’re looking to get granular with your audience messaging - our cultural affinity model uses 1st party data to gain valuable insights about the acculturation level of Hispanics with key inputs such as nativity, age, language spoken at home, and more.
85% of Latino consumers report having taken action after seeing an ad that they considered to be diverse or inclusive.
Source: Think With Google, 2020
We know that not all Hispanics in the US are the same.
Whether you want to target for English or Spanish dominant audiences, or want to get more nuanced, we offer an array of proprietary data segments.
If you’re looking to get granular with your audience messaging - our cultural affinity model uses 1st party data to gain valuable insights about the acculturation level of Hispanics with key inputs such as nativity, age, language spoken at home, and more.
85% of Latino consumers report having taken action after seeing an ad that they considered to be diverse or inclusive.
Source: Think With Google, 2020
Creative Services
Our in-house creative services in equipped to provide you with innovative digital creative and messaging to make your business stand out and resonate with local Hispanic consumers.
Dynamic Ads
If you have specific products to highlight, dynamic Search and Display ads are a great way to promote your current inventory offerings.
Serve ads to target online audiences in real-time based on the content they browse and the keywords they search.
Dynamic Ads
If you have specific products to highlight, dynamic Search and Display ads are a great way to promote your current inventory offerings.
Serve ads to target online audiences in real-time based on the content they browse and the keywords they search.
Our Strategy
We’re the experts in reaching and engaging your target Hispanic market with custom-made digital marketing plans to suit your personalized business needs.
Whatever your short or long term objectives are, we’ll make them a reality with our targeted marketing plans. Unsure about how your business can effectively and authentically convey your message to local Latino consumers? Our strategic approach is the secret weapon that will help you do it. It doesn’t stop there though. Thanks to our digital solutions and first party audience data, we’re always gaining new valuable insights about your target market to optimize your campaign every step of the way.
If you’re looking for tangible results to expand your customer base, look no further - our data-driven results reflect our proven ability to understand and connect with Hispanic audiences (check out our client success stories to see what we’re talking about). But it’s not a one-way street. We want you to understand too, and we believe that it isn’t enough to only tell you about the final product. We’re here to guide you through your campaign’s performance from beginning to end.
We’ve mastered the art - and science - of catering to untapped local Hispanic markets
Our Strategy
We’re the experts in reaching and engaging your target Hispanic market with custom-made digital marketing plans to suit your personalized business needs.
Whatever your short or long term objectives are, we’ll make them a reality with our targeted marketing plans. Unsure about how your business can effectively and authentically convey your message to local Latino consumers? Our strategic approach is the secret weapon that will help you do it. It doesn’t stop there though. Thanks to our digital solutions and first party audience data, we’re always gaining new valuable insights about your target market to optimize your campaign every step of the way.
If you’re looking for tangible results to expand your customer base, look no further - our data-driven results reflect our proven ability to understand and connect with Hispanic audiences (check out our client success stories to see what we’re talking about). But it’s not a one-way street. We want you to understand too, and we believe that it isn’t enough to only tell you about the final product. We’re here to guide you through your campaign’s performance from beginning to end.
We’ve mastered the art - and science - of catering to untapped local Hispanic markets
