What to Look For in a Los Angeles Digital Marketing Agency

Ask the Right Questions and Review the Agency’s Track Record

These days, there are hundreds, if not thousands of digital marketing agencies to choose from -- but not all agencies are created equal. When looking for a digital marketing agency in LA, it’s important to ask the following questions: 

• Which services does the agency offer? 
• Do they have examples of client success stories or awards for their work?
• How many years of marketing solutions experience does the agency have in LA? 
• Does the agency specialize in certain industries? If so, which ones? 
• Is the agency digital-only, or does it also offer integrations with traditional media like broadcast TV and radio?

Asking these questions can give you a better idea of whether or not the agency in question will be a good fit for your particular business and goals. 

You can also take a look at online reviews and client testimonials to help you decide if you want to move forward. Ultimately, it doesn’t hurt to reach out to an agency directly to see for yourself!

Recommended Reading: 



• 10 Tips for Better Digital Marketing Results in 2021
• Are You Making These 10 Digital Marketing Mistakes?
• 5 Ways to Improve Your Small Business Marketing
• Local Business Marketing 101: A Digital Marketing Guide for Small Business Owners



Choose a Digital Marketing Agency with Hispanic Marketing Expertise 

It’s no secret that LA boasts an extremely diverse population. Did you know that Latinos make up the largest minority demographic group in the city? Check out the facts below: 

• The LA metro area has the highest Hispanic concentration of any city in the U.S., with over 6.3 million Hispanics.
• Latinos in LA make up 46% of the total population, with 4 in 9 individuals who are Hispanic. This number is even higher for Millennials, with 5 in 9 Millennials who are Hispanic (56%).
• LA Latino spending power has a projected 219% increase in pre-tax spending power from 2000-2026, compared to a 126% increase projected for non-Hispanics. 

Based on sheer numbers alone, if you’re looking for a digital marketing agency in Los Angeles, choosing an agency with a deep understanding of the Hispanic market is crucial if you want to ensure maximum reach -- after all, Hispanics make up almost half of the city’s total population.

Given their staggering digital usage rates, U.S. Latinos are also a prime demographic to reach when it comes to digital marketing. Take a look below!



Increase Your Message’s Memorability with Proven Spanish-Language Ads 

Now that you know exactly how extensive LA’s Latino population is, you may be wondering which steps you can take to reach Latino audiences effectively. 

Although Hispanics make up such a big portion of the population, most advertising is lagging behind when it comes to connecting with them -- and reaching them can help your business stand out. 

One of the major pillars of Hispanic marketing strategy is crafting compelling Spanish-language ads. While a majority of U.S. Hispanics speak English, for many, Spanish is still a large part of their daily lives and a strong tie to their culture. For instance: 

• 80% of Hispanics in Los Angeles speak Spanish, and 64% of Hispanics in Los Angeles are Bilingual.
• 73% of Hispanics in Los Angeles believe it is important to teach Spanish to Hispanic children as a way to help preserve Hispanic culture
• Brands with high Spanish ROI achieve “message memorability” scores 46% higher than their English Language Ad Counterparts.
• Facebook IQ discovered that on average, 80% of US Hispanics surveyed don’t feel they need to stop speaking Spanish to be part of American culture, and seeing ads in Spanish versus English significantly increases their interest in purchasing products.

It’s important to choose a Hispanic marketing agency that truly understands the needs, interests, and values of Hispanic consumers to create nuanced ads and advertising strategies for your business. The last thing you want is to run stereotypical or cliche ads, so it’s crucial that you choose a reputable agency made up of Latinos themselves.



Recommended Reading:

• Why is Spanish-Language Advertising Important in Hispanic Digital Marketing? 
• The 10 Best Hispanic Marketing Tips in 2021
• Looking to Reach U.S. Latinos? Here Are the Top 5 Digital Marketing Platforms to Use
• 5 Reasons Your Business Needs to Be Running Multicultural Marketing Campaigns

About Our Los Angeles Digital Marketing Agency 

Our LA team of expert digital marketing consultants works with clients big and small across a variety of industries. We provide digital marketing solutions to make an impact among your target audience and help your business reach its goals. 

Whether you’re looking to raise awareness, increase engagement, or convert consumers, our wide range of digital marketing services has got you covered. Our full service marketing agency also offers broadcast TV and radio opportunities across popular TV and radio stations that cater to LA’s influential Latino audiences.

Be sure to visit our Los Angeles marketing agency location page.



How to Get Started With Digital Marketing in Los Angeles

As you continue on your search for the best digital marketing agency to suit your needs, feel free to contact one of our expert digital marketing consultants in Los Angeles to find out if our services are right for you. 

General questions or comments? Reach out to us here -- we look forward to hearing from you! 



Hispanic Market Research Sources 

• [1] Nielsen Audio Population Estimates, Fall 2020, Los Angeles DMA (LA, Orange, Riverside-SB, Oxnard-Ventura); based on Persons 12+.  *Millennials defined as  Adults 18-34.
• [2] Simmons, Spring 2020 Simmons LOCAL, based on A18+, Los Angeles DMA (LA, Orange, Riverside-SB, Oxnard-Ventura) 
• Geoscape, American Marketscape DataStream™ 2021 Series; Los Angeles DMA. *Pre-tax spending power defined as aggregate household income.
• Simmons, Spring 2020 Simmons LOCAL, based on A18+, Los Angeles DMA. For Spanish speakers: Language spoken at home is Spanish only or Spanish more than English or Spanish and English equally or English more than Spanish. For Bilingual: Language spoken at home is Spanish more than English or Spanish and English equally or English more than Spanish.
• Nielsen Insights, Understanding the Keys to Higher ROI in Spanish-Language TV, 02/23/2017.