How to Create a Digital Marketing Strategy
If you’re connected to the internet, chances are you’ve heard of digital marketing. Even if you haven’t, you’ve experienced it whether you know it or not. From ads on websites to social media sponsorships, the possibilities are endless. Learn how to create a digital marketing strategy for your business if you haven’t already - or discover how you can improve your current strategy by reading our tips below.
What is Digital Marketing, and Why Use it?
How to Research your Target Audiences
Consider Including a Multicultural Marketing and Hispanic Marketing Strategy
How to Choose the Best Digital Platforms to Reach your Audiences
The digital platforms you choose to advertise across should be tailored to your findings of what your target audience prefers, and which sites and apps they frequent. A variety of factors can play a role in determining your audience’s preferred mediums, including demographics such as age, cultural background, language preferences, personal interests, and more. While there is not a cut and dry solution across the board, there are some general media habits that can be used as a guideline when deciding which platforms to use.
For instance, if you own an auto dealership and are running a campaign aimed at targeting young Millennial families looking to buy an SUV, social media marketing and digital video would likely be ideal platforms to reach them on. Why is that? Millennial audiences are known for being active social media users, especially on Instagram and YouTube. Additionally, an increasing number of Millennials are becoming cord cutters, meaning that they no longer subscribe to cable and instead use online platforms to view news and entertainment. Knowing this, reaching them on YouTube via pre-roll ads or on ads run across connected TV platforms can give you a better chance of capturing their attention. As another example, an immgration law firm looking to reach older Hispanic consumers in their area might be best off using a search engine marketing (SEM) strategy to utilize Spanish keywords for Spanish-speakers in their area in search of immigration-related legal help. They may also be reached successfully on Facebook, which has seen a decline in activity from its youngest users in recent years, meanwhile most growth has come from users age 55 and older .
Regardless, these are just a few examples of how digital platforms can be tailored to specific groups within different industries. While it can be daunting to put together a digital marketing strategy, especially for multicultural audiences you may not be as familiar with, the process can be made much easier by choosing an experienced digital marketing agency who can walk you through the process. If you’d like to learn more about partnering with an agency, check out our article for tips on choosing a Hispanic digital marketing agency.
How to Optimize Digital Marketing Campaigns for Success
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